About Euston An excellent location between King’s Cross and Bloomsbury. From Euston you can reach all over London. Deep in the heart of London, on the border between the West-End and the City, and just a short distance from the hustle and bustle of the West End, ‘Theatreland’ and Oxford Street. Which means you can shop, dine, go to one of the West End’s greatest performances and still be back in enough time for a great night’s rest, with some of the luxury hotels on offer. Also, there are immediately close home places of The British Museum, British Library with “Peter Pan” and Charles Dickens House.